In order to effectively split test a website and hence make as much money as possible from it, the smart marketer will opt to use some split test software. The simple fact is that while it is possible to rotate offers by using some simple Javascript this technique significantly reduces the power of what can be achieved using split testing.
After all, the people who take the time to properly split test a sales letter, advert, affiliate link and so on are the people who appreciate how important the process is and the potential power of it. So why would they scrimp if they really want the best possible results?
Split test software comes in a range of different forms depending on what is looking to be achieved. For example there are software packages designed specifically to help marketers improve their sales letters. There is split testing software to make as much money from AdSense as possible. And so on.
However for the purpose of this article let's assume that you are in one of two camps which most webmasters tend to be. Either you are looking to carry out a split test on a static website, or you are looking to carry one out on a dynamic site; most likely WordPress.
The most popular, and powerful, option for testing on a static site is to make use of the Google Site Optimizer software which allows one to either experiment with whole pages or simply tiny individual elements of a page.
For the WordPress user the best option is the WpSplitTester plugin designed specially for affiliate marketers but which can be used for split testing whole pages of a site if required.
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